While experiencing all the hustle and bustle of staying in lockdown, home schooling and dealing with all sorts of personal and couples’ anxieties, and, even though our minds felt like taking a long leave of absence, the business world apparently worked. So hard, so fast, so panicky that looking backwards most business managers say that they’ve learned in 6 months the equivalent of 2 years projects and research. Do you feel 2 years smarter?

Technology in business reached its tipping point faster and, apparently, is here to stay for the long haul. The customer interactions in digital have increased with…


My elder daughter was the subject of many learning experiments in this staying at home frenzy of 2020. One of which is the piano lessons. Like any smart and well-behaved kid, she approached each lesson with curiosity and joy. She practiced and she hunted for glimpses of glory. One month into it, she was mastering some basics. Then, one day, she got this task as homework: write down one line with any of the musical keynotes, in any tempo you choose. Her panic rose as she desperately looked in her small notebook for references. She struggled to understand what the…


Business digitalization is now a cost of doing business rather than the purpose of lengthy transformation projects. Businesses have taken a quantum leap to match people’s new demands; business tech advancement will likely keep the pace. Running on the customer experience treadmill, in the pursuit of convenient and persuasive propositions, the business world understands that competitive advantage can’t come from technology alone. Businesses must be equipped to understand and react to the social environment, they must leverage technology to understand, mirror, and serve stakeholders best — in short, they should build social competence. That means stepping up customer centricity game…

Laura Mihaila Andrei

Head of marketing, mentor @innovation business accelerator and strategy consultant. Global management of blue chip brands & national top 20 Romanian brands.

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